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      4. Charity & Culture

        Guangdong Times Foundation

        Founded by Mr. Shum Chiu Hung and Ms. Li Yiping, Guangdong Times Foundation (Times Foundation) is one of the earliest charity organizations established by a Chinese real estate enterprise. Adhering to the mission of “let more people have the ability of achieving the lifestyle they are longing for”, Times Foundation is committed itself to four major fields of education, art, healthcare, poverty alleviation and disaster relief. So far, Times Foundation has accumulatively contributed more than RMB 800 million in donations and participated in more than 800 charitable activities. The cumulative number of direct beneficiaries exceeded 500,000. Times Foundation received a 5A rating from Department of Civil Affairs of Guangdong Province.

        Times Foundation always spent a great effect to support the education. In the last 15 years, it has built 13 hope elementary schools in underdeveloped areas, set up scholarships and awards in universities, high schools and elementary schools, and supported schools on capital constructions and upgrading re-constructions etc.

        Since 2003, the Times Foundation has funded the establishment of the Non-profit Public Welfare Art Museum, Guangdong Times Museum, and opened to the public in 2010. Through continuous exhibitions and activities such as public education, publication and knowledge production, as well as setting up special funds, the Foundation aims at inheriting and spreading traditional culture and creating more opportunities for contemporary artists. Times Foundation has so far donated RMB 300 Million to support art and culture.

        In the field of medical and health care, the Times Foundation has, with great love, made reciprocating contributions to society, supporting the development of scientific research projects for medical and health care that are conducive to the cause of universal human health. To date, the Foundation has built hospitals, supported medical and health care projects, provided surgical treatment for cataract patients, and set up a charity relief fund to help ailing women and children, accumulatively donated close to RMB 100 Million.

        The Foundation has made all-out effort in poverty alleviation, to help poverty-stricken areas in Qingyuan, Zhongshan, Zengcheng, Meizhou, and Raoping of Guangdong Province to get out of poverty. For 8 consecutive years the Foundation has given  support to the activities of the Guangdong 630 Poverty Alleviation Day. It has also donated money to build Times New Homes for Farmers. In addition, it has actively participated in disaster relief, such as the post-earthquake reconstruction of Wenchuan in Sichuan Province.

        Times Foundation website

        Times Museum

        "The Times Branch of the Guangdong Museum ofArt," founded by Times Property in cooperation with Guangdong Museum ofArt, opened its doors to the public at a temporary venue of Deconstruction(Guangzhou) Community on September 29, 2003. In the 2005 Second GuangzhouTriennial "D-Lab" project, the design firms of Rem Koolhaas and AlanFouraux were invited by the curator, Mr. Hou Hanru, to create a permanentbuilding for the gallery, which was ultimately completed in September 2010.

        Times Property terminated its partnership withGuangdong Museum of Art in 2010 and formally established the Guangdong TimesMuseum. Registered as a nonprofit organization (private nonprofit organization)with Guangdong Bureau of Civil Organization Administration in October 2010,Guangdong Times Museum was opened to the public on December 31, 2010.

        Throughout the process of conceptualization, designand completion, the museum has reflected the unique social, economic andcultural environment of the Pearl River Delta. It's a special case in theurbanization process of South China.

        The museum is architecturally designed in a verydistinctive style. Its different functional spaces are located on differentfloors of a typical residential building and connected through a piece ofindependent transport equipment. Its embedded structure is elaborately designedto directly interconnect art and life with the living space.

        The entrance on the first floor of Guangdong TimesMuseum faces North Huangbian Road; an independent project space is provided forthe public for free; behind the reception desk are a café and an art gift shop;within the lobby is a public project space where various public activities canbe held. The office area on the fourteenth floor is converted from threeresidential units. The museum's designated elevator goes straight through theresidential building to the exhibition hall on the nineteenth floor. From theterrace and two glass pavilions one can overlook the city landscape of northernGuangzhou. The top of the residential community simply becomes a part of themuseum's visual elements. The basement is used for storing the museum's devicesand archives.

        Times Museum website